Leadership & Planning
Leading a team to action is one thing. Leading a creative team is another. Without giving away all my secrets, I have proven myself as an influential creative leader in both professional and volunteer roles.
Most Notable: For more than 15 years, I creatively directed the sweetheart of local events, the Peter Becker Community Flower Show. The 3-day public event took a year to plan, 10 weeks to build, and heavy doses of strategic thinking and logistics to offer daily creative challenges and opportunities for volunteers. In 2004, when I began in this role, there were 9 active volunteers. In 2019, there were over 100. But there’s more.
Designs, Imagery & Art
Getting your message to stand out, reflect your brand, and be read is essential. With my strong experience using Adobe Creative Suite, photography and writing skills you will have some power in your corner to design and deliver brand forward publications, social media, video shorts and stories.
Headlines & PR Stunts
Throughout my career, I have made headlines, lead positive pr stunts and handled a few communication crises. Communications today involve multiple channels, making news, savvy public relations and great stories. Approach is the next key item. There’s a deep tool chest of industry knowledge available to you with me on your team.
Your Main Message
Use this space to tell people what your company does and why and how it does it. What’re you known for? Who likes you? What’s your number one competitive advantage?
Include all the things that make your business unique and better than the competition. Do you have a patented 13-step process for taxidermy that results in the most lifelike stuffed owls? You gotta mention that.
Other good things to weave into this copy include: awards won, distinctions given, number of products sold, company philosophy (just keep it short), interesting company history bits, and anything that makes a reader think you’d be awesome to do business with.
Next Steps…
This is should be a prospective customer’s number one call to action, e.g., requesting a quote or perusing your product catalog.